There are bad affiliate marketing, which lead to businesses passing on certain programs. Users need to understand what these myths are so that they make the right decision to grow their business and choose an affiliate marketing program that will generate income for you.

Whether you're running a small mom-and-pop company or you are the brand manager for a Fortune 500 company creating a solid affiliate program can create revenue avenues that are solid and hassle free.

Myth #1 Affiliate Programs are Quick and Easy to Run
Affiliate marketing programs isn’t easy, and it involves tons of work, because there's so much competition. You are not going to make money immediately – it’s going to take time to build a successful platform. An affiliate program helps to bring traffic to your site, but it's up to you to convert that traffic into paying customers.

Myth #2 For Affiliate Marketing to Work You Need a Popular Niche
Many companies avoid affiliate marketing thinking their market is too small. Some companies will attempt to enter bigger market niches even when their company has no interest in that niche. Popular marketing niche is to excel in affiliate marketing, but you can still have success in other areas. What's important is to focus on your companies goals and find affiliates who fit that focus, and where you are comfortable. 

Myth #3 Affiliate Marketing Is No Longer Relevant
Google's new algorithms for SEO are becoming outdated, which is leading companies to believe that now is not the time for affiliate marketing. However, there are all kinds of new ways that you can use search engine optimization to create your brand.

You could run into a few Google problems, but usually all of this makes sense to Google as long as you are offering relevant material to web searchers and your clients. So don't give up on affiliate marketing just because Google’s algorithms have changed. Google algorithms will continue to change over time, but as long as you are offering content that is relevant and not breaking any of Google’s rules, your affiliate marketing will continue to enjoy success. 
Affiliate marketing is a great way to increase traffic to your website and improve profits for your business as long as your affiliate marketing matches your brand. It allows you to create one or more secondary income streams that over time can grow and flourish when done right.